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Having spent 12 years in some of London`s finest kitchens, in 1996 former chef Ashley Marshall decided it was time to swap one palette of ingredients for another.

Led by his passion for native American spirit and culture, Ashley embarked upon a life changing trip to South America, Mexico and Guatemala. The trip, preceeded by three years studying jewellery design at Sir John Cass university, was expected to be a chance to gather ideas for future jewellery collections, but a chance meeting led to an immediate colaboration with a small fairtrade workshop in Guatemala staffed by indegenous Mayan indians.

Over the next 4 months the first collection began to take shape, and Azuni was born. The brand's first collection of hand beaded costume jewellery hit the French and London fashion scene by storm, selling to Le Bon Marche, Emanuel Engaro, Browns, Liberty, Paul Smith and Whistles, and over subsequent seasons Ashley was commissioned to design further collections for well known brands such as Jigsaw, Edina Ronay, Ronit Zilka and Paul Smith, and he continues to collaborate with a number of U.K. and European fashion labels.

Today Azuni uses precious metals and semi precious stones carefully sourced from around the world, and blends these materials using an array of hand techniques such as beading, hand polishing and wire work to produce a unique combination of colours and textures. Ashley continues to travel for inspiration and to seek out unusual materials for new collections.

Twelve years on and Azuni`s mission is still to create highly wearable jewellery embodied with individuality, meaning and the Azuni spirit. Behind every collection is a story: every item we make is born from the desire to create beautiful pieces at a reasonable cost, which will complement our customer.

Whether you are a Boho traveller, fashionista, or retro chick the Azuni world meets yours.

Azuni Ltd UK Jewellery Designers provide handmade jewellery, online jewellery products & unique urban jewellery.